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Sales Email Templates

Sales emails to people who already know you: customers, trial users and leads. Each template states one offer and one next step.

Highlighted [brackets] are the parts to replace. Use “Personalise with AI” to fill them from a short description of your situation.

Product launch to customers

Announcing a new product or feature to your list.

Subject: New: [feature] is live

Hi [first name], [Feature] is live today. It lets you [main benefit] in [time / steps]. Why we built it: [short reason, ideally a customer request]. [See how it works →] [link] Thanks for helping us shape it, [your name]

Limited-time offer

A real promotion with a real end date.

Subject: [X%] off ends [day]

Hi [first name], Until [day, time], you can get [X%] off [product / plan]. What's included: [2–3 bullet benefits] Use code [CODE] at checkout: [link] After [day], prices go back to normal. [your name]

Upgrade from trial

A few days before a free trial ends.

Subject: Your trial ends in [N] days

Hi [first name], Your [product] trial ends on [date]. So far you've [what they did, e.g. created 4 reports]. To keep [key benefit], choose a plan here: [link] Not sure which plan fits? Reply and I'll recommend one. [your name]

Customer case study

Nurturing leads who are comparing options.

Subject: How [customer] [achieved result]

Hi [first name], [Customer] had the same problem you mentioned: [problem]. After switching to [product], they [specific, verified result] in [timeframe]. The full story is here: [link] Want to see how that would look for [their company]? [your name]

Demo request reply

Responding to an inbound demo request.

Subject: Your [product] demo

Hi [first name], Thanks for requesting a demo. To make it useful, I'll focus on [their stated goal]. Pick a time that suits you: [calendar link] If you can, reply with [one question, e.g. how many people will use it] so I can tailor it. Talk soon, [your name]

Want a stronger subject line? See sales subject line examples or write your own with the AI subject line generator.

Frequently asked questions

What makes a good sales email?

One clear offer, a concrete benefit, proof that it works and a single call to action. Personal details from what the reader has already done help more than adjectives.

How often should I send sales emails?

It depends on your list and what else you send. Balance offers with useful content, and watch unsubscribe and spam-complaint rates as your signal.

More email templates

Follow-upCold emailWelcomeAbandoned cartNewsletterMeeting requestThank-youRe-engagement