Newsletter Email Templates

Three structures cover most newsletters. Pick one and keep it consistent so readers know what they are opening.

Highlighted [brackets] are the parts to replace. Use “Personalise with AI” to fill them from a short description of your situation.

Weekly roundup

Regular curated newsletter.

Subject: [Number] things worth your time this week

Hi [first name], This week: [one-line theme]. 1. [Item] – [why it matters in one line] [link] 2. [Item] – [why it matters] [link] 3. [Item] – [why it matters] [link] One thing we're working on: [short update]. See you next [day], [your name]

Single-story issue

Newsletter built around one idea or lesson.

Subject: [The lesson, stated plainly]

Hi [first name], [Opening line: the moment or problem.] [Two short paragraphs: what happened, what you learned.] The takeaway: [one sentence the reader can use today]. [Optional: one link to go deeper.] [your name]

Company update

Monthly or quarterly update for customers or investors.

Subject: [Company] update: [month]

Hi [first name], Here's what happened at [company] in [month]: Shipped: [feature or milestone] Learned: [insight] Next: [what's coming] One ask: [how the reader can help, e.g. an intro, feedback]. Thanks for following along, [your name]

Want a stronger subject line? Write one with the AI subject line generator and check it in the tester.

Frequently asked questions

What is the best format for a newsletter?

The one you can sustain. Curated roundups are fast to produce; single-story issues build a stronger voice; company updates suit customers and investors.

How do I write a newsletter subject line?

Tell readers what is inside this issue specifically, rather than repeating the newsletter's name. Our generator has a newsletter mode for this.

More email templates

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