Home / Email templates / Abandoned cart

Abandoned Cart Email Templates

A short sequence recovers more carts than a single reminder. Send them in order and stop the sequence as soon as the customer buys.

Highlighted [brackets] are the parts to replace. Use “Personalise with AI” to fill them from a short description of your situation.

Gentle reminder

1–4 hours after the cart is abandoned.

Subject: Did you forget something?

Hi [first name], You left [product] in your cart. We've saved it for you. [Return to your cart →] [link] Questions about sizing, shipping or returns? Just reply. [brand]

Objection handler

About 24 hours later.

Subject: Still thinking it over?

Hi [first name], If you're still deciding on [product], here's what other customers wanted to know: • Shipping: [shipping details] • Returns: [return policy] • Reviews: [rating / short quote from a real review] Your cart is here when you're ready: [link] [brand]

Final nudge with incentive

48–72 hours later, if margins allow.

Subject: Your cart expires tonight

Hi [first name], We'll release the items in your cart at midnight. If you'd still like [product], use [CODE] for [incentive] until then: [link] This is the last reminder we'll send about it. [brand]

Want a stronger subject line? See abandoned cart subject line examples or write your own with the AI subject line generator.

Frequently asked questions

When should I send an abandoned cart email?

The first within a few hours, the second around 24 hours later and the last after two to three days.

Do abandoned cart emails need consent?

Rules vary by country. In many places you need marketing consent or an existing customer relationship. Check the laws that apply and your platform's settings.

More email templates

Follow-upCold emailSalesWelcomeNewsletterMeeting requestThank-youRe-engagement