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Welcome Email Templates

The welcome email sets expectations for everything you send afterwards. These templates confirm the sign-up, deliver what was promised and point to one first step.

Highlighted [brackets] are the parts to replace. Use “Personalise with AI” to fill them from a short description of your situation.

Newsletter welcome

Immediately after someone subscribes.

Subject: You're in. Here's what to expect

Hi [first name], Thanks for subscribing to [newsletter]. Every [frequency], you'll get [what they get] in about [reading time]. To start, here are our three most-read issues: • [issue 1] • [issue 2] • [issue 3] One favour: reply with what you'd most like to learn about. I read every reply. [your name]

New customer welcome

Right after first purchase or sign-up.

Subject: Welcome to [brand], [first name]

Hi [first name], Welcome to [brand]. Your [order / account] is confirmed. The fastest way to get value: [one clear first step] ([link]). If you need anything, reply here and a real person on our team will answer. Glad to have you, [your name]

Lead magnet delivery

After someone downloads a guide or resource.

Subject: Here's your [guide name]

Hi [first name], Here is [guide name], as promised: [download link] If you only read one section, make it [section], it's where most readers find the quick win. Over the next few days I'll send [what follows]. You can unsubscribe any time. [your name]

Want a stronger subject line? See welcome subject line examples or write your own with the AI subject line generator.

Frequently asked questions

What should be in a welcome email?

A thank-you, what they will receive and how often, the thing you promised at sign-up, and one clear first step. Optionally, ask a question they can reply to.

How long should a welcome email be?

Short enough to read in under a minute. Link out to longer resources rather than packing everything in.

More email templates

Follow-upCold emailSalesAbandoned cartNewsletterMeeting requestThank-youRe-engagement