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Re-engagement Email Templates

Inactive subscribers drag down engagement signals that mailbox providers watch. Ask them to re-confirm, show what's new, or offer fewer emails, and remove those who don't respond.

Highlighted [brackets] are the parts to replace. Use “Personalise with AI” to fill them from a short description of your situation.

We miss you

Subscribers inactive for 90+ days.

Subject: Still want to hear from us?

Hi [first name], It's been a while since you opened one of our emails, and that's okay. If you'd still like [what they get], click here to stay subscribed: [link] If not, no hard feelings. We'll remove you from the list in [N] days so we don't clutter your inbox. [your name]

What's new since you left

Lapsed customers.

Subject: A lot has changed at [brand]

Hi [first name], Since your last visit, we've [change 1], [change 2] and [change 3]. If any of that sounds useful, here's a look: [link] [Optional: a returning-customer offer.] [brand]

Preference update

Readers who stopped engaging with a frequent list.

Subject: Too many emails? Choose fewer

Hi [first name], We may be emailing more often than you'd like. You can switch to [weekly / monthly digest] or only [topic] emails here: [preferences link] Or unsubscribe with one click below. Either way, thanks for reading. [brand]

Want a stronger subject line? Write one with the AI subject line generator and check it in the tester.

Frequently asked questions

What is a re-engagement email?

An email sent to subscribers who have stopped opening or clicking, asking them to confirm they still want to hear from you, often with a reason to come back.

Should I delete inactive subscribers?

After a re-engagement attempt, usually yes. Sending to people who never engage can hurt deliverability for everyone else on the list.

More email templates

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