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Free Email Templates
33 copy-and-paste email templates for outreach and marketing: follow-ups, cold emails, sales, welcome series, abandoned carts and more. Fill in the blanks yourself or let AI personalise them for your situation.
- Follow-Up Email Templates5 templatesAfter a meeting · No reply to your first email · After sending a proposal · The polite break-up · After a job interview
- Cold Email Templates5 templatesProblem-first intro · Mutual connection · Trigger event · Value-first (give something) · Partnership pitch
- Sales Email Templates5 templatesProduct launch to customers · Limited-time offer · Upgrade from trial · Customer case study · Demo request reply
- Welcome Email Templates3 templatesNewsletter welcome · New customer welcome · Lead magnet delivery
- Abandoned Cart Email Templates3 templatesGentle reminder · Objection handler · Final nudge with incentive
- Newsletter Email Templates3 templatesWeekly roundup · Single-story issue · Company update
- Meeting Request Email Templates3 templatesMeeting request (internal) · Meeting request (external) · Reschedule
- Thank You Email Templates3 templatesThank a customer · Thank a referral · Thank you after an event
- Re-engagement Email Templates3 templatesWe miss you · What's new since you left · Preference update
How to use an email template without sounding like one
Templates save time on structure. What they can't supply is the detail that makes a reader feel the email was written for them. Before you send:
- Fill every bracket with something real. A specific observation beats a generic compliment.
- Cut what doesn't apply. Shorter is almost always better.
- Rewrite the first line in your own words. It's the part people read in the preview.
- Give it a subject line that matches. Run it through the subject line tester.
Each template page has a “Personalise with AI” button: describe your situation in a sentence or two and it fills the template for you, keeping placeholders where it would otherwise have to invent facts.
Frequently asked questions
Are these email templates free to use?
Yes. Copy, edit and send them however you like, no sign-up or attribution needed.
How does AI personalisation work?
You describe your situation (who you are writing to and why). An AI model fills in the template's placeholders and adjusts the wording, keeping the structure. It leaves a [placeholder] if it would otherwise have to invent a fact.
What makes a good email template?
A clear purpose, a short body, one call to action, and obvious places to add personal details. Good templates are frameworks, not scripts.