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Black Friday Email Subject Lines
On Black Friday your email sits between dozens of others with the same two words. Stand out with a specific number, a clear time window or a different angle entirely.
15 black friday subject lines
Your brand
Black Friday starts now: up to 40% off
87StrongYour brand
Early access: shop Black Friday first
85StrongYour brand
Our biggest sale of the year is live
73GoodYour brand
Black Friday picks under $50
80GoodYour brand
Doors open at midnight, {first_name}
88StrongYour brand
Your Black Friday list, sorted
88StrongYour brand
The deals we don't do any other time
73GoodYour brand
Final hours of Black Friday
78GoodYour brand
Extended: Black Friday through Monday
73GoodYour brand
Skip the queue: shop from your sofa
88StrongYour brand
Black Friday gift guide inside
73GoodYour brand
Cyber Monday is here
66Needs workYour brand
A Black Friday deal for our regulars
73GoodYour brand
Last call before prices go back
85StrongYour brand
We don't do Black Friday. Here's why
80Good
Why these work
Plan the whole week
Early access, launch, reminder, last call, Cyber Monday. Each needs its own line.
Put the number up front
“Up to 40% off” or “Picks under $50” beats “Huge savings”.
Reward your regulars
Early access for existing customers is a strong opener and builds loyalty.
Write your own black friday lines
Describe your email and the AI generator writes 12 options in this style, each scored.
Open the generatorFrequently asked questions
How do I make a Black Friday subject line stand out?
Be specific about the deal and the timing, keep the key words in the first 35 characters, and consider an angle others are not using, such as early access for existing customers or a gift guide.
When should I send Black Friday emails?
Many brands tease the sale a week or two before, send early access a day or two ahead, then email on Black Friday itself, a last call, and Cyber Monday.
Is it OK to send several emails on Black Friday?
Many retailers send more than one during the sale window. Segment where you can: people who already bought do not need the last-call email.